Evergreen Content: What Is It?
Evergreens , when written correctly, never get old . But are you able to write such a page? In this guide, we try to explain some tricks to best create an evergreen web page for your new and shiny company blog created with our Managed WordPress Hosting – but not necessarily!
“Cold” content is that piece that can be prepared in advance and published at any time , designed not to lose value over time because of the information it contains. What does it mean? It means that your article must be ready for any occasion and suitable beb directory for collecting curious clicks from people who want to know more. Always. The perfect formula for evergreen, we tell you right away, does not exist. What you can do, however, is find your own way to create editorials that allow you to attract the user's attention at any time of the month and year, identifying your own tone of voice and the path to follow.
Evergreen content is a piece that becomes an integral part of your content marketing strategy and is identified in a publication capable of addressing a topic with a well-studied approach, so as to never grow old. The content never goes out of style and never fades, because it always has its usefulness and is studied so that this does not change, even several years later.
Any well-structured cold keyword can be transformed into an evergreen content, even a long-tail keyword. Attention: these articles are not necessarily pillar articles or cornerstones, and can concern any topic that is already part of your editorial plan.
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