Product portfolio analyses

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By participating in a strategic simulation game we will learn in a practical way the sources of competitive advantage USP basing on market information predicting competition behavior and practice tools useful in later work in the company marketing operations plans marketing budgets marketing indicators estimating return on marketing investments Day The most important success factors of marketing strategies and plans


Creative review of the market simulation results from day conclusions regarding success factors in building competitive advantage Examples of classic and modern marketing strategies case studies of the strategic challenges that await us Elements that build Cell Phone Number List success passion and commitment taking advantage of market opportunities and consistency and discipline in implementing the strategy Marketing audit in practice information necessary to prepare a marketing strategy workshop classes





Participants divided into teams will prepare marketing audits for selected brands or for their companies  Slack matrix volumemargin matrix McKinsey matrix crossSWOT analysis Market analysis and strategic gap assessment Digital analytics methods assessment of the companys position against the competition in search results assessment of the quality and effectiveness of content marketing and visibility in social media Company strategic profile strategy recommendation based on strategic analyses .