This most often includes questions

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About business goals, competition, target group, marketing activities, as well as customer preferences and expectations. Conducting a strategic marketing interview: Information collection techniques A strategic interview can be conducted using a variety of techniques e.g. inperson interview, telephone interview, video conference or even online survey. Choose the solution that will be most convenient for you and your interlocutor. Active listening During an interview, it is important to actively listen and focus on the answers. Listen carefully, ask followup questions to delve deeper into the information and clarify any confusion. Recording and analyzing answers Record all answers carefully so that you can analyze them later.


After completing the interview, review the information you gathered, compare answers, and look for key patterns and themes. Interpretation of the answer After collecting the information, proceed to its analysis and interpretation. Identify brand strengths, areas Algeria WhatsApp Number for improvement, customer preferences and opportunities to develop your marketing strategy. Conducting a strategic marketing interview requires appropriate preparation and focus. It is important to ask the right questions, actively listen and carefully analyze the information collected. Thanks to this, you can obtain valuable conclusions and develop a marketing strategy that will be well suited to the brand and customer expectations.





Using the results of strategic marketing intelligence  key tips Using the results of strategic marketing intelligence is key to effectively creating a marketing strategy that is properly tailored to the specificity of the brand and customer expectations. Analysis of the collected information Analyze the collected strategic marketing interview responses and data. Identify key patterns, trends and information that may influence your marketing strategy. Assessment of the current strategy Compare the information collected with your current marketing strategy. Identify areas that need improvement and those .