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You can also choose a delivery frequency, so HubSpot will email your updated dashboard automatically to all the important stakeholders at the date and time and with the periodicity you choose. Change visibility settings & access & owner with HubSpot reporting tools you can create reports visible only for you, your team, or for everyone. You also can choose whether everyone can edit the report. Data visualization best practices There are several ways to visualize your data with HubSpot. Here is a list of the report types and some advice on when it s most appropriate to use what type Bar and column charts –you can use them for showing how several different metrics compare to each other, for example, a number of deals created from different sources. Line graphs – represent the evolution of your data over time, for example, your website session totals by day. Area charts – are used for comparing different metrics over time, e.g. your website session totals by day broken down by source to compare what source evolves better over time.
  
Pie and donut charts –are perfect for showing static statistic numbers as parts of a photo editing servies whole, for example, new contacts created in total, by source. Tables – tables are great for showing a lot of data in one place. However, they work rather like a static photo, so if you want to analyze the numbers in a concrete moment, use a table. For showing the evolution of data, it s recommended to choose a more visual way of representing it. As a Marketing Manager you know that it s very important to not only set up your reports but also to read them correctly. When analyzing a report, try to check the following for a better understanding of your data.



The smallest and the largest values The mean, median, and mode Any anomalies in the performance for example a peak in your New Contacts by day report for a concrete date. Try to understand what actions brought so many new leads? Analyze the overall trend and compare it to the previous date range. Compare your data to the Try to find out a pattern. How can you explain what the report shows you? As you can see, every Marketing Manager should have a to go place showing the whole picture of Marketing campaigns, actions, and results. HubSpot Reporting Tools can help you and your team always stay up to date and develop your Marketing Strategy and make the right decisions by analyzing the data.