Scandinavian furniture brands that are available in your shop

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The ad extensions are marked in red: Google Ads ad with ad extensions Text expansion structures like these often work well in online shops, picking up the user during a search query and leading them deeper into the product categories. These are often extensions that go from the rough to the fine. If someone is looking for “table Scandinavian design”, then show what your shop offers: One sitelink per type of table in Scandinavian design, such as side table, serving table, dining table, bedside table Snippet extension.


Snippet extension: Series names, e.g. Tablo Offer extensions if one of these tables is Special Data on offer. Price extensions if prices for this category can keep up with the competition. Extension with additional function: General advantages of your shop, such as free shipping, free returns, etc. Location expansion if you also have a local shop. It's best practice to enable as many ad extensions as possible to incentivize more clicks. According to Google, ad extensions help to significantly increase click-through rates. A better click rate can also increase the quality factor and ultimately lead to better placements of the ad or reduced CPCs and thus costs.




Hand with star rating Tip : Would you like to have seller ratings with stars in your ads, but are still far away from 150 reviews? Then I have a tip for you. Do you have a Google My Business account with at least five reviews averaging at least 3.5 stars? Great, then activate location expansion in your Adwords campaigns. Google can then display these reviews next to the location extension - also as yellow stars. Since Google has raised the hurdle for displaying seller ratings from at least 30 to 150, the location extension with a review is an alternative, at least to bridge the gap.