The difference between UX and UI: what they are and how to exploit them for y...

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Our potential customers come to our site and expect to navigate in a comfortable, intuitive and functional platform for their intentions. The visual and practical browsing experience is a factor that has a strong impact on people and can directly impact the chances of conversion. For this reason, sites should take care of both the user experience and the user interface , to ensure users have a pleasant and intuitive browsing experience.User Experience and User Interface are terms occasionally used as synonyms, but in reality they refer to different and complementary disciplines, equally important for the usability and success of a website or app.



What is UX designUX Design ( User Experience Design) includes those Special Data processes aimed at increasing user satisfaction by improving ease of navigation and making the consultation of web pages more intuitive. The term was coined in the 1990s by Donald Norman, a scholar of cognitive science and psychology, to indicate a set of aspects that concern the interaction with a product or service .UX Design, therefore, "dictates the rules" for the correct implementation of the functions and elements that a site or app should have to meet the public's satisfaction (SEO, social media marketing, content production, etc.). It is therefore a varied discipline that oscillates between marketing, design, project management and psychologyUX Design is a very important aspect, because the first impression that accessing a site or app makes on the viewer can affect the chances of completing conversions .ux design and impact on conversionsUX Design guides us towards the creation of websites and applications in the name of simplicity , practicality and consistency with the user's expectations.





This discipline aims to put in place the best route and the best navigation experience.User Experience is fundamental, for example, in e-commerce , to help users find answers to their needs in the shortest time possible, such as quickly finding product models, solving problems in loading orders, easily requesting information etc.example of a successful ecommerce: AmazonUser Experience Design includes various activities that impact navigation and use of applications: usability (the intuitiveness of access and use), psychology (understanding which psychological levers impact navigation), information architectureThe User Experience study includes all the changes, in terms of graphics and programming, to make a web product pleasant and inviting for users. It includes various disciplines including.