Excessive link exchange from the same website

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From the exchange of money to the offering of goods and services for links, these are all violations of Google’s Webmaster Guidelines  Excessive guest posting using anchor texts that are filled with keywords used by your website Automated link creation There are other examples of link schemes but these are the most common ones that are done by most black hat practitioners. Participating in affiliate programs without adding sufficient value Google has always strongly recommended that webmasters should publish fresh, original, and informative content.

They give extra importance regarding this recommendation for websites actively participating in affiliate programs. This is because most websites participating in affiliate programs use the product’s description used by other websites involved with the same CY Lists affiliate program. This piece of content that is visible in different websites across the internet makes Google deem them as using copied content. Creating pages with malicious behavior In relation to shady and sneaky links, the pages in which they are present mostly contain malicious behavior. Other than illegal download sites, there’s a host of other harmful content (e.g., phishing, Trojan software, other damaging computer viruses) which attempts to get important and private information from you or damage your computer.





Some of these pages are disguised as blog posts that try to promote or sell something, but would only have links within it that would lead to low-quality websites. The only way to manage all of this is to observe proper content management and create quality content that would not lead to any harmful software that might affect your users, or illegally distribute anything that can cause any legal implications. Gray hat Gray hat SEO is a set of techniques and strategies that generally don’t adhere to Google’s guidelines but can still be considered acceptable.