I was never one for test-taking

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Google gets this which is why they’ve added a function that only allows ads to be clickable after they’ve been on the user’s screen for a short period of time (a length of that time Google has not revealed). This will allow users the time to actually browse the content of the ad, and decide if they want to click. I’m thrilled that Google is keeping both the advertiser and user in mind by adding these improvements to prevent accidental clicks. Reportedly Google has seen a 15% average lift in conversion rate on display ads since these updates have driven more qualified clicks and less accidental clicks.



Advertisers can further improve performance by re-investing spend saved from accidental IT Numbers clicks back into t heir display campaigns,” says Google. “These latest click quality enhancements improve the user experience by keeping them within their desired website or app and not involuntarily taking them to another page.” Margot Whitney MEET THE AUTHOR Margot Whitney Margot is a content marketing specialist at WordStream and nutrition graduate student at Framingham State.







She loves all things digital, learning about nutrition, running, traveling, and cooking. See other posts by Margot WhitneyWhen I started at WordStream in 2013, I was well aware that I’d be spending my first few weeks preparing for the AdWords certification exam. Although I was thrilled to have a job at a young and thriving Boston-based company, I wasn’t even close to thrilled at the thought of taking a test. At the time my AdWords knowledge was slim to none. I didn’t understand what a negative keyword was or have any clue what the AdWords interface looked like. But the thought of failing made my shoulders tense up.