How to Sell Clothes on AMAZON

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In this article, we'll look at what's important to know before entering the "Amazon Clothing" category and answer the question: "Is it worth going there at all?"  

The site itself immodestly calls itself “the best place to sell clothes online,” backing it up with facts:

in 2020, sales volume in this niche exceeded $41 billion ( unfortunately, there is no more recent data in open sources, but we are sure that this figure only grew in the following years );
The average gross income per seller in the Clothes & Shoes niche is around $200,000/year.
Pretty tempting numbers, aren't they? But there is a flip side: for example, 75% of all returns come from this niche.

How to Start Selling on Amazon? Is Clothing a Difficult Category for a Beginner?
Yes, definitely. It is a complex, highly competitive on page seo service category. But at the same time, it is the most profitable if you build a sales policy correctly and do marketing competently.




Much will depend on the choice of business strategy. So, you can sell clothes:

hand-made (if you choose this path, please read the rules of the handmade community );
under a personal brand, but factory-made;
serial production.
Each approach can have its pros and cons. Handmade production is often difficult to scale, and building a brand can require significant time and investment.

Amazon itself, in its seller guide, recommends starting a business with a thorough preliminary market analysis. To do this, we are advised to familiarize ourselves with the Bestsellers and look at the  Movers & Shakers section .

Basic tips to help you get off to a successful start

For most Americans, buying clothes on Amazon is much preferable to going to stores. Largely due to the high level of trust in the site and the ability to easily return an item that does not fit.
Therefore, the main task of the seller is to provide the client with comprehensive information, take into account all possible factors of choice and the nuances of the buyer's psychology. Hence the following advice:

Take the right photos for the listing. The buyer wants to see the details: the structure of the fabric, the quality of the zipper, the presence of pockets, etc. Having a video will be an added advantage.

List all possible color/size/print variations by attaching the child ASINs of these variations to the parent ASIN.

Create an attractive description . Highlight the product's features and benefits, create size charts, i.e. work with A+ content.

Use keywords strategically to improve your listing's position in search. They should be present in the title, description, and features.

Provide quality feedback to your customers. React to reviews, answer questions.

Yes, all of the above may seem a bit trivial. However, the secret to high sales on Amazon is simple: find a high-quality unique product, “package” it well and wait for your customer. Our team will be happy to help you with all of this!