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Also, the following is observed: Non-business-relevant content like “ famous quotes ” or “ famous movie quotes ” are losing traffic after algorithm changes. Hubspot.es For Hubspot.es, we see the same scenario as above. Many generic keywords not so related to the business, historically generating traffic to the website, which Google has managed to correct in its December update. Possible causes of Hubspot traffic drop One of the key drivers identified is publishing content on topics that are popular but not directly related to HubSpot’s business.


Examples include: «The 100+ Most Famous iran number data Quotes of All Time». «How to type the shrug emoji in 2 seconds.» «How to use Instagram» «18 motivational quotes to start the day» These articles were driving traffic, but they were not aligned with HubSpot's value proposition, which could have affected Google's perception of its authority in its niche. Another factor is the increase in competition from other platforms with authority in their respective fields.


Companies such as Wix, Microsoft, Salesforce or Mailchimp have gained positions in search results, possibly thanks to a greater relevance in the topics they cover. , we can see that Salesforce and Zapier have been gaining ground against Hubspot, which is seeing a significant decrease in traffic in November 2024. Key Facts from Hubspot's Downfall Analysis When analyzing the keywords that have suffered the greatest loss of traffic, we find the following examples: «facebook» : Dropped from 35th place to Not in Top 100, with a loss of 17,400 visits.