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ArticlesMicro LessonsSkills TestToolkitsWebinarse BooksPremiumMore Back to Articles Jun ,  The What, Why & How of Social Media for Higher Education ArticlesSocial Media MarketingDigital Management and Leadershi Job Function Email List eting Institute A large part of our daily internet use revolves around social media. This is especially true for the younger generations and provides a great opportunity for higher education institutions that are hoping to attract new students. A solid social media strategy can help drive enrollments and many colleges and universities already use these networks to boost traffic and leads. Social media marketing has a lot of potential, in this blog we're going to show you how to get started and  





leverage the channel. What are the benefits of social media and how are others doing it? Some educational institutions have already found ways to implement successful social media for higher education, using it to connect with students using relatable voices on the platforms they use every day. But what are the key ways that social media can help your college, university, or training company reap the rewards of a great social media strategy? Add value to your marketing program . Increase Student Engagement using Social Media - Columbia University Columbia University holds an annual fundraiser every year coined the Giving Day .