First there are two approaches for reaching

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This is where automation can actually get in your way. So adding a human-to-human step where you ask the lead where they are in the process can really help. Each one of the five steps we just mentioned is connected to the others and requires careful holistic planning and execution. It’s important to anticipate the whole customer journey (or customer experience). The Four Quadrants of Lead Generation for BB There are many ways to approach strategies for lead generation for BB. Here’s a quadrant to help visualize different approaches that can all work


together to attract your ideal prospects.  leads: outbound and Afghanistan WhatsApp Number inbound. Outbound marketing is when you send your content out. This can include cold calling social selling advertising email marketing. This type of marketing is often “interruptive” meaning that it interrupts the prospect’s workday flow. Outbound strategies put more control over timing in the seller’s hands. Inbound marketing uses content to attract your audience. This includes blogging search engine marketing (SEM) search engine optimization (SEO) social





media events podcasts and videos. Inbound strategies help your prospect find you when they’re looking. It is less intrusive than outbound but also leaves timing in the prospect’s control. Both inbound and outbound strategies can be executed online or in-person and can be provided on-demand or live. These can be combined in creative ways to attract and engage your ideal audience. However there are other aspects that you can consider to make the best possible decision. For example outbound approaches often have a higher CAC (Customer Acquisition Cost). So it’s important to take that into consideration.