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Conversion path, we define corresponding segmentation indicators: Market reach: The reach of advertising and promotional campaigns that reach potential users. Service search conversion rate: the proportion of users who searched for express service products and clicked to learn more. Service selection rate: the proportion of users who choose to use our services after learning about the product. Successful order rate: the proportion of users who successfully placed an order after selecting the service. Successful delivery rate: the proportion of packages that are successfully picked up and delivered to the recipient. and proportion
of positive feedback given by users. Word-of-mouth communication index: the proportion and frequency of users recommending others to use the service. The formula for the growth model can be: MAU Market coverage Service Hong Kong Phone Number search conversion rate Service selection rate Successful order rate User satisfaction Word-of-mouth communication index Or if the North Star metric is monthly package delivery volumes: Monthly parcel delivery volume market coverage service search conversion rate service selection rate successful order rate successful delivery rate What can a growth model help you do? After

constructing the growth model, we can do three things through the growth model, namely, find leverage, pick off threads, and build Lego. Find leverage: be able to find areas of focus and points of strength. By further decomposing the growth model, the "crux" and "problems" can be discovered through data. When analyzing data, readers need to analyze and split the data based on their actual business scenarios. For example: According to C-end user attributes, B-end user scale, sales channels, Picking off threads: Can find growth ideas. Not only can you find focus areas and areas of effort, but you can also find growth ideas and paths through the growth model. Building
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