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The advantages of Digital Marketing go far beyond increasing profits.
This is because this type of strategy is also cap Chinese Overseas Asia Number Data able of helping you consolidate the image and customers of the brand, bringing more credibility and relevance.
For all the advantages of Digital Marketing, more and more companies are experiencing excellent results.
As a result, they have invested more in this new type of marketing.
In Brazil, for example, investment in this field saw a growth expected by professionals in the field of 30%.
For small and medium-sized industries, these benefits of Digital Marketing are even greater relevance.
This is because, in general, they have few resources to promote their products and services.
After all, the Internet is an environment where creative, simple and objective ideas are very valuable and generate great results, as long as there is good execution and planning.
Despite this, many entrepreneurs and those responsible for company marketing still do not take advantage of this enormous potential, either because they are unaware of the techniques or even because they are afraid of the complexity of this strategy.
Because of this, the objective of this article is to demystify the advantages of digital marketing, showing how your strategy can be simple, accessible and effective.
Digital marketing for small businesses: first steps
Before investing in digital marketing for small businesses, make sure that employees in your industry understand the reasons for the project and “buy” the idea.
After all, marketing actions will require a lot of dedication from your team.
Rest assured that your employees will have time available to continue the project.
If you are going to involve more than one person in the activities, make a plan thinking about how long each person will work on producing content and updates.
This requires a lot of dedication before results start to appear.
Check out the main steps in this process:
Step 1 – Define your persona
When it comes to the advantages of Digital Marketing, the concept of persona is one of the most important.
This is because it is essential to know exactly who the audience your industry wants to attract for a successful digital marketing campaign.
The persona is an important tool for a marketing campaign, as it is responsible for guiding and being the thermometer for all content production and personalization.
But first, it is necessary to understand the concept:
The persona basically consists of the definition of the typical customer, with all the main characteristics of buyers.
You create a character based on the difficulties and demands of your customers.
This way, it is easier for your industry to provide the solution they need.
To create your company's persona, you need to answer a few questions:
Who is your potential customer? (find out the physical and psychological characteristics of the person responsible for the purchase)
What are your difficulties and what type of subject might interest you?
What activities does he carry out? (both personally and professionally speaking)
What is your level of education?
What are your main challenges and obstacles?
What type of information does he like to consume and in which vehicles?
In the case of B2B products, what type of company buys your solution? And what is the role of the buyer?
Who influences buyer decisions?
By analyzing these answers, you can create your industry persona!
Step 2 – Create or review social media accounts
It is important to identify which social media are most suitable for your company.
To this end, interacting with your customers is a great way to discover where they are most present.
There is no point in activating several profiles and abandoning them along the way, so choose a few networks to start with.
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發表於 2024-3-10 11:22:22
