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As usual in journalism, interviewer Marielle Tweebeeke asks questions in the form of accusations, statements, assumptions, and reproaches when a damning report is published about health damage caused by emissions at Tata Steel. Van den Berg practices verbal aikido acknowledging content where possible and responding to the anger of local residents. What examples of good or bad crisis communication have you come across this year? Leave a comment below this article. VodafoneZiggo has won the Marketing Company of the Year award.

It was with great pleasure that we spoke with Marcel de Groot, Chief Commercial Officer Consumer about teams, marketing budget, social responsibility, ad targeting and of course his marketing career. He leads a team of  people in which sales and marketing work together in photo editor an agile manner. More than  million mobile and almost  million TV customers in the Netherlands. VodafoneZiggo is a mega player in the television, internet and telephony market. Created in  after a merger of the Dutch branches of Liberty Global and Vodafone Group.



Who is Marcel de Groot? Marcel de Groot is CCO Consumer at VodafoneZiggo. He started as a marketer at Nuon, and was still a colleague of mine at the time. After a short pit stop at Pon automotive, he has been working at Vodafone since . After the merger, Marcel heads the commercial team. What makes VodafoneZiggo the best marketing company in the Netherlands? Marcel talks practically and strategically about cross functional teams and brand purpose.