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The good news is that we can still overcome this problem by setting a "master cookie" that respects all the ITP rules and is created as a proprietary cookie. From here we can continue to track, respecting what the user has decided in the cookie banner. In AND EMILI we use this solution. Solutions for Companies Web browser usage ranking Chrome . %, Safari . %, Edge . %, Firefox . %, Samsung Internet . %, Others . % Market share of the main web browsers. Source SimilarWeb . Data updated in May . To adapt to the era without third party cookies, companies need to explore different approaches. One of these is server side tracking, which we briefly explored in the article. This solution allows for more accurate tracking of conversions and better personalization of ads, despite the limitations imposed by the removal of third party cookies and in some cases also of first party cookies.

It is important to check the status of your tracking systems in advance with your web photo editing servies analytics service provider. Evaluating and choosing reliable partners capable of supporting the inevitable transition to an environment without third party cookies will be critical to the success of your digital marketing projects. The main digital advertising platforms have been pushing the concept of server side tracking for some time, with growing insistence Meta ex. Facebook offers Conversion API i.e. Facebook server side tracking in combination with their Meta Pixel; TikTok has already created their version of Conversion API, TikTok Events API.



Google Ads allows the import of Google Analytics conversions , the events of which are easily set up with server side Google Tag Manager. With the use of these technologies it is already possible to see an immediate impact on the number of conversions reported. Investing in effective solutions for the cookieless future will not only allow your company to limit the loss of valuable data and improve the privacy offered to users, but it will put your digital advertising campaign providers in a position to generate better results.