Algorithm and Updates

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We will focus on these factors in detail below. Google’sGoogle’s algorithm is the combination of operations that define how links are classified on the organic search results page. Its function is to create a hierarchy of pages to provide results in the most relevant order for each user. The algorithm adopts a series of criteria to achieve this and is continuously updated to become more and more relevant. Through these updates, Google aims not just to improve the classification of results but also to eliminate or decrease the position of malicious and low-quality content, which can harm the user experience.

Thousands of updates occur every year, but several stand out for their impact on the  Brazil WhatsApp Number List SEO market. These were the key updates to Google’s algorithm in recent years: Google Updates 2022 Panda (2011): penalized pages with low-quality content that made use of bad practices, including excessive keywords and link farms. Penguin (2012): penalized sites with low-quality backlinks and began to value those receiving contextualized links from high-quality and authoritative sites. Hummingbird (2013): improved results classification by focusing on the exact match between the keyword and the search intention.

Mobilegeddon (2015): mobile-friendly became a ranking factor. RankBrain (2015): added artificial intelligence and machine learning to the algorithm to better understand users’ search intentions. Mobile-First Index: began to consider mobile pages as the main version for ranking. BERT (2019): incorporated an artificial intelligence system specialized in natural language processing to understand how humans search. Page Experience Update (2021): Added three new ranking factors connected to overall page experience – first input delay, largest contentful paint, and cumulative layout shift.