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BMM modifier Google Ads After the changes, what will the response to user queries look like? Match with modifier Inquiries that will no longer be covered after the changes best shoes best prices for shoes for teenagers set of cosmetics set of cosmetics packaging bags used printers used printer toners Phrase matching Queries that will result in views after changes holidays on the womens shoes womens shoes, size childrens movie animated film for children What happens to keywords in a match with a modifier?
We will lose the ability to add words with a modifier to the campaign in July . From Japan Phone Numbers 75 Million List midFebruary, we will still be able to use both matches, but their search scope will be modified. Google gives us a long time to get used to the changes and implement them in our accounts. If we have added BMM match words to our accounts, they will remain active and I will generate views in the changed range searches will cover the new phrase match range. Google also said that this change will not affect your keyword quality score.
However, its worth noting that if you convert keywords with a modifier to phrase match, your keyword performance statistics will not carry over to new occurrences of those keywords. Increase the effectiveness of your advertising campaigns with a certified Google Premium partner. Make an appointment for a free quote! Therefore, Google does not require us to make any urgent changes to our accounts.
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